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Ford and Yahoo roll out new logos, but something tells me this won’t save them

2008 December 15

In a marketing move that can only be described as troubling, Ford Motor Company has embraced its mediocrity by renaming itself the ‘Failed’ Motor Company.  But for those that might miss the historical blue Ford emblem, don’t worry, it’s decided to respect the company’s brand history by simply tweaking the Ford logo.  If the bailout won’t save Ford, maybe this new logo will:

Built to Fail

In a similarly puzzling marketing move, Yahoo! has decided to deploy a little reverse psychology on its logo by replacing the exclamation point with a question mark.  Apparently, its market research suggests that by forcing the user to read the question, “Yahoo?” the user will be compelled to interact with its search engine to find out exactly who Ya is.  Sadly though, most users google ‘yahoo’ to find the answer:

 

Ya Hoo the hell are you?

Ya Hoo the hell are you?

To see more corporate logo parodies, check out the good people at Business Pundit

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